Even though the Covid19 situation slowed down Primal Branding movement, it couldn’t stop it.
Adapting to change, Patrick Hanlon makes live presentations of his published material through platforms like Zoom and Microsoft Teams.
His book Primal Branding is an obligatory Youtube read and has had:
+ 1 million searches on Google ,
+ 800 thousand views on Youtube ,
+ 300 thousand views on TEDx .
Almost a month ago, Patrick Hanlon made Primal.Live Africa and now it was the turn of the region Ciudad Juárez and El Paso.
On the 13th of May the free live event by Primal.Live and Technology HUB took place, where Hanlon presented and resumed a little about his branding book.
Almost 150 people tuned in live and reproduce the video.
You can watch it here!
Patrick Hanlon, one of the leading branding practitioners in the world, presented his belief system, formed by 7 main points, facing people from United States, Argentina and other parts of the world through this free live event.
He has an innovative way of doing branding, taking concepts like origin myths, creed, rituals, among others. His way of approaching brand design creates loyal community and clients.
“We’ve taken a brand without meaning and make it meaningful, so meaningful, in fact, that people believe so much in it and us, that are willing to stand in front of a tank or a bullet, and they do”.
Interested in knowing more?
You can even take a Activation Workshop with him!
By: Marco Wong - Storyteller de Technology HUB