Nowadays every business needs an umbrella that protects them from the rain of “angry” and “haha” faces —and don’t let me get started with the insulting comments with bad orthography.
The 4th industrial revolution brought with it challenges for starting businesses as well as those who are already established.
Businesses in Social Media
Photo by: Freepik
We’ve all seen and reacted to posts in social media, where, if you scroll a little, you can easily find people laughing practically of everything.
You think it only affects influencers and others who enter the coliseum of public life?
Businesses don’t get away without ignominy, so much is the case that they must hire community managers to control the hordes in internet of possible attacks from the famous trolls or negative reactions towards the company, as well as to keep a good public image.
Nonetheless, this helps only in public forums and social media where they’re talking to you, as a business.
What about the private groups where the personnel of a business can express their critics strongly and even with stronger language about their own job?
Program SMRM
Photo by: Pch.vector
Social Media Reputation Management (SMRM) takes care of that. It’s an innovative program boosted by Technology HUB. It works as a compilation of data from social media, internal and external.
The result of that investigation is a detailed report of the complaints they have of the company, be of the collaborators, their environmental impact, their recruitment process, among other things.
In Ciudad Juarez, the employee turnover is a problem that many maquilas face.
Let’s see an example of how this program would help a business fix their employee turnover problem.
Terror in Espartacus Inc.
Photo by: Ijeab
Let’s imagine the imaginary enterprise Espartacus treats its collaborators as slaves when they complain of the processes of their bosses. Espartacus decides then to initiate an investigation through the SMRM program of T-HUB.
After the investigation through many social media groups hidden in the depths of Facebook, they discover that the collaborators don’t feel comfortable talking about their problems with their superiors.
Espartacus could then decided to implement another tool that T-HUB offers, like Ideas or HR Chat. With this tools, they’ll feel more comfortable expressing themselves through technology rather than doing so shyly face-to-face.
You, like Espartacus, can detect these areas of opportunities to improve your company.
What are you waiting for? Be a part of the most important Industrial Cluster in the region! Let’s boost the region’s economy through innovation!
