Ciudad Juarez and El Paso, Texas, are international references when it comes to border cities and bi-national regions. There’s positive and negative talk about it, but what we’re interested in right now is the social phenomena that refuse to stay static: the business relation between these two iconic cities.
“There are people from Ciudad Juarez that work in El Paso, Texas, that crosses the border every day, buys and socialize. A big part of their life is over there; and the same can be said of people who come to Juarez. There’s an economic dependency, we’re practically interdependent”, commented Francisco Moreno Villafuerte, director of the Tourism Promotion Escrow ¡Ah Chihuahua!
Usually, when there’s a meeting between businessmen from both cities, it happens in United States, but why not do it in Ciudad Juarez?
There are a lot of points that feed this problem. We’ll focus now on two of the most important ones that continue being inconveniences for businessmen in Ciudad Juarez.
Time
Photo by: Slidesgo
Time is money. The location of your business center in Ciudad Juarez is key to receive your guest from El Paso, Texas. This is due to the constant fluctuation in the crossing times of the border, whether you do it walking or by car.
If you want to see an american client in the United States, you’ll have to go out at least two hours early to be on time —so does he when going to Ciudad Juarez. Having your office near to El Paso, Texas, reduces the time lost. If you aren’t near, you better have a good and safe personnel transportation.
Likewise, for security reasons, as well as transportation issues, the businessmen from Ciudad Juarez will probably send a collaborator to get the American client.
Safety
Photo by: Rawpixel
The safety of a city is objective; the perception will always be subjective, because it’s affected by the area you live in, people you relate with and your personal experiences. Ciudad Juarez and El Paso, Texas, are not the exception.
One of the big challenges of Ciudad Juarez is precisely the perception of safety. You’ll hardly be able to change this vision, yet you can give your clients tranquility inside the city and in your facilities.
If you focus your attention in the little details, you’ll surely have a positive impact in their perception, from the transportation they get to the security in the facilities they’re in.
Cover Photo by: Jcomp