Networking gets you closer to people. Being in your office so much time pulls each day further away from your potential clients. You even start forgetting the way they think, their fears and objectives. Your brand runs the risk of getting lost on some forgotten drawer of the brain. Networking opens that drawer and reminds the brain that your brand exists and is the best one. How?

The best way to position your brand is through personal recommendation —voice to voice. A friend of yours comments to one of his friends that he knows you and that you’re an honest person and that you do a good job. That review is worth more than any other he could’ve read on line.


A Networking Life-Style

Photo by: HUBmedia

Besides getting to know your clients again during networking events, you can take this opportunity to present your brand to new people and explain to them briefly your competitive advantages. Likewise, they’ll talk to you about their problems, which will give you the chance to get rid of that stone in their shoes.

In addition to getting back home with more presentation cards that you can hold, the objective of this type of events is to create alliances or secure sales.


Did you know that you can constantly make networking from your office?

If you work in a business innovation center like Technology HUB, you’ll consistently meet new people and engage in networking. Make it a priority to talk to as much people as you can in this places, even when you think they’re not your ideal buyer persona, since they could know someone that is.

Networking events are useful. Nonetheless, you have to know how to take advantage of them. It’s necessary to introduce networking to your life style. Let's take a look at some strategies you can use during these events.


Networking events

Photo by: HUBmedia

A good strategy to consider when it comes to networking is to schedule as many meetings as you can with clients during the week; this way you’ll always be doing networking, even when there are no events schedule that month.

When you’re not organizing a networking event, but have been invited to one, peek at the list of people that’ll go. Do some research and decide who will you like to establish a business relationship with. By doing this, you’ll be mentally prepared for the day of the event, as well as having your presentation ready.

Being a wallflower in a networking event won’t make you build up your brand. You’ll have to talk to other people that you didn’t consider at first on your investigation. As a matter of fact, it’d be even more productive if you impose to yourself goals. For instance, get 3 clients or speak to 15 people before making your way to that delicious food sitting on the table.


The companies that move to a business innovation center like Technology HUB have the advantage of working in a networking ecosystem.


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Cover Photo by: HUBmedia