Why is networking important? Imagine your clients floating on a hot air balloon, looking down the sea full of brands of their favorite products. Nonetheless, as they move from ocean to ocean, they start noticing that water has different colors, just like many brands; yours would stand out or get lost in the bottom of the sea?

In business and networking, there’s talk about two types of oceans. One is a red sea that millions of pirates navigate, fighting each other to position their brand. On the other side, we have a blue ocean not yet explore and full of innovation. Wouldn’t you rather your brand swimming in these blue waters?

To be able to float peacefully, you must change the common strategy of winning through value, cost and price to move to a networking tactic. It is necessary being capable of knowing your clients and establish a relationship with them, which you’ll only be able to achieve if people recognize your brand.


Establish Long Lasting and Trust Relationships

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It’s essential you win the loyalty of your clients through networking to create long lasting relationships, which would be a good base of support for your business. By doing this, it’ll be a full benefit for both parts; they get what they’re looking for and you generate profit in your business.

The trust of the consumers is the priority. Did you know that the space where you find yourself influences your customer’s trust a lot?

In criminology there’s a theory that it’s known as broken windows. Briefly: if the urban surroundings are kept on good conditions, there’s less vandalism and crime. Likewise, if your workplace is located in a danger zone or it is not nice, your ideal clients will stay away from you and you won’t be able to make networking.

An excellent service is more important than the price, because the cost is not always what convinces the client when he is deciding between two brands. The first encounter that they have with your brand is through your reception or the moment they call you. The first impression will make the client talk good or bad of your brand —regardless if he buys or gets the service.


Organize Networking Events

Photo by: © Luis Pegut

It’s not just about exposing your brand to your clients; you too must see your clients up close and get to know them. For any type of business, organizing a networking event is a brilliant way of getting to know potential clients.

You’ll be able to gain their loyalty through an effective presentation of your product or service during the event and, at the end of the exposition, take advantage of the situation and do some networking with the people in the event.

A launching event, for instance, strengthen the identity and generates trust in the potential client, besides offering them the opportunity of experimenting the appearance, sensation and personality of your brand. This and more you can achieve for your business with networking.


That much important is the workplace for your clients and you, so, if the facilities are good, you’ll be able to do networking events and presentations with ease. Are you ready to position your brand?

Cover Photo by: Freepik