Surely in recent years you’ve heard the term "Digital Transformation" and how everyone who uses it in their businesses or companies has been able to expand their operations successfully. However, for many it’s still an unknown and foreign term which makes them think digital transformation is not for them. That is why here we present the definition, how it can help you, and the reasons why implementing it in your company or business has become absolutely necessary to avoid getting behind in the coming years. 


Oscar Ortega, Co-founder and director of Core Group Solutions and champion in innovation and technology development, defines digital transformation as “a process that refers to the intense use of technology in your work areas”. “The first mistake people make when thinking about digital transformation is believing it’s a product they can get and buy in a store,” says Oscar. Digital transformation is a process that helps you get the most out of technology to streamline and automate processes and many other great things.


"Digital transformation is a process that starts from the inside out and requires breaking traditional work dynamics."


Many question the true value of technology when they are faced with such a big change, but seeing it as part of your key axis will help you: 


1. Reach a new market:

The internet goes much further than any flyer or billboard, it helps you to reach a much larger audience of potential customers. 


2. Improve your products or services:

Using tools such as social networks bring you closer to your audience and help you provide a better and more personal customer service that your clients will appreciate. 

3. Streamline and optimize processes. 

There are repetitive processes within any company that someone must perform, however the use of technology allows you to automate certain tasks that reduce the bureaucratic workload of employees and gives them more time to focus on other areas.  

4. Facilitate access to information 

Cloud tools such as Google Drive or iCloud help facilitate access to information to all who require it and prevents it from getting concentrated on a single person or department.


5. Accelerate bureaucratic operations: 

The great amount of forms, signatures, documents etc. take a lot of time and energy, however, by digitizing them, it not only facilitates their gathering by helping you automatically update the database but also facilitates the analysis of its data without anyone getting involved in the process.   

6. Gives power to the worker: 

Companies lose a lot of energy and efforts because they concentrate information in a department or person, which makes decision-making dependent on someone else. For example; In order to buy, you need to know if there is a budget, information that the finance department has and that you’ll have to wither wait for or go get. If you provide access to all those who require that information, it will give the worker more decision-making power. 



Starting your Digital transformation can help you in all this and so much more;   

“There is an intrinsic value in technology that many don’t see and only focus on transactional costs.”


Oscar mentions that programs such as “The Bridge Accelerator” help companies measure their capabilities and potential for what they can really reach by innovating their business. “Acceleration programs help companies start their digital transformation by teaching entrepreneurs to see investment in technology as an element that transforms their business positively”


In a society where collaboration has kept exponentially increasing overtime, technology has become an indispensable tool to keep information available, bringing us even further than we ever imagined. 


And you, what are you waiting for to join the movement?