Aristotle said we lived in an image-based world; meaning we pay more attention to visual stimuli than any other type. His statement is still valid —even more I dare say. Technology has potentialize the power of imagery, from pictures to gifs and short videos.

And so, you better have a good logo to position your brand in the minds of every internaut that stumbles upon your pics or you’ll be left behind.

People recognize brands like Coca-Cola and Starbucks mainly for their colors and logo. They show them everywhere they can put them; cups, thermos, stickers, cellphone holders, anything goes. The reason? The more you’re exposed to the image the more you memorize it; is that simple.


Virtual

Photo by: Jannoon028

When it comes to positioning your brand all over the world, language is not necessary —at least not the verbal one. Your logo can communicate more than enough if it’s well done. Now, if you need to communicate with them verbally, you can translate and start making some ads.

Did you know you can target a specific place for your ads? This makes global brand positioning so much easier. You can study the culture you want to target and create content for that specific city, state, country, continent, planet, galaxy and beyond.

Positioning your brand worldwide through virtual media is easy and effective. Only if you’re selling products you can ship everywhere, though. For services is more complicated. While you can position Dublin Cleaning Experts in the US, you still must be able to comply an order.


Maybe you'd like to read about this next: Ciudad Juarez and El Paso, Texas: 3 Benefits of Having Your Workplace Near the Border


Physical

Photo by: Rawpixel.com

No, physical brand positioning is not shoving physical ads on the faces of everyone you meet. It’s more personal —"human” some might say. It’s about a networking lifestyle. You’re presenting your brand to the people you physically meet.

While internet makes this seem pointless, it has its advantages. For one, they can’t scroll past you or block you —yet. So, you can rely on more than 3 seconds of their attention and don’t have to dress in phosphorescent colors to call their attention.

As you may already have guessed, to physically present your brand to someone in other country you must, well, be in that country. And that’s a bold move you must be willing to do; it’s called expanding.

Marketing virtually will help you to position exactly where you want to but what really gets you connected with all the businessmen interested in your brand is being there, getting to know the people and its culture.


How about this piece next: Technology HUB: The Best Workplace for Your Collaborators


If your considering moving to El Paso, Texas, or Ciudad Juarez, we have the perfect space for you!


Cover Photo by: Zaozaa09